Thursday, November 18, 2010
Once again, Malcolm Gladwell releases a book, I read it, I like it a lot, and tell people about it. This one isn't even new material - just a collection of his New Yorker articles in book form. They're still fascinating. He looks into infomercials and Ron Popeil to explain sales and selling. Ketchup to explain taste and marketing. The Dog Whisperer to explain what animals see when they look at us. Birth control methods to explain reproductive cycles, historical change, and religion's effect on private matters. Mammograms and spy satellites to give context to supposedly foolproof methods of observation. Etc etc.
It doesn't have a central thesis like Tipping Point or Outliers did, but it's still fun and informative and challenges your brain. What more can you ask for?